1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

2. How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you regarding your order status or support requests;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• We use secure third-party payment gateways (such as Stripe, PayPal) to process credit card transactions safely.
• We share shipping details with fulfillment partners and logistics carriers (such as USPS, DHL, FedEx) to deliver your custom apparel.
• We use Google Analytics to help us understand how our customers use the Site.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Data Security & Protection

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

5. Your Rights (European Residents & California Residents)

If you are a resident of the European Economic Area (EEA) or California, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

If you would like to exercise this right, or request that we erase your data from our database, please contact us through the contact information below.

6. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. Changes to This Privacy Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.